We add value to commodities while uplifting the lives of our smallholder farmers.
Based in Lilongwe, Malawi, Naturals Limited is a farmer-impact enterprise committed to transforming commodities to quality high-quality products while uplifting smallholder farmers. We specialize in processing Baobab, Tamarind, Mango and sunflower into products such as baobab powder, juices (Baobab, Tamarind, Mango) as well as baobab and sunflower oil under the brand name KHATHIKHATHI
Vision: We add value to commodities and people
Mission: To restore wealth, health and joy among households through innovative value addition of commodities and effective engagement with markets.
From a small business now serving the local and regional markets
Out of concern that a lot of fruits were going to waste, Towera Jalakasi started a small enterprise collecting baobab fruits from a small family farm in Neno and manually processing baobab into juice (100 liters per month) as a sole proprietor. As demand grew, additional family members came in and the company was incorporated in March 2013 as Naturals Limited.
- Now the business commands a good local market share in juices.
- Capacity has increased to multiple metric tons per day and expanding.
- Has onboard well-trained staff in food processing.
- Impacts over 5,000 smallholder farmers households in Neno, Mangochi, Salima and Kasungu.
- Serves a network of over 200 retail outlets throughout Malawi.
- Has commenced exports to Zambia, Zimbabwe, Mozambique, RSA as well as the UK, USA and Japan.
Our Communities
At Naturals Limited, we are dedicated to creating lasting social, economic, and environmental impact in Malawi. We work with over 1,440 baobab collectors in Neno and more than 5,000 smallholder sunflower producers across Lilongwe, Kasungu, and Neno, enabling them to generate income from the sale of raw products. Our operations drive job creation, employing over 45 permanent staff, 20+ seasonal workers, and 30+ casual laborers.
Beyond economic empowerment, we support communities in managing and protecting baobab forests, promoting environmental preservation, and preventing degradation. Our products, rich in natural nutrients, also contribute to better health and nutrition for both our grower communities and consumers.
Our Products
Locally, there is greater demand for our products in urban and semi-urban cities where most people have an income, with 60% falling in the low-income bracket. The company has positioned itself to focus on supplying both the low and high-income urban population by distributing through chain stores, Superettes, Convenience shops, Vendors and Hawkers.
Baobab Sugar-free
Tamarind
Baobab Original
Baobab Superpower
Baobab Powder
Baobab Oil
Mango Juice
Baobab Cake
Leadership Team
The company has a sound governance structure and policy is led by a board whose expertise include engineering, management and finance. Day to day business is run by a team of management from different backgrounds led by Towera Jalakasi as the Managing Director and assisted by Louis Jalakasi as the Finance & Technical Director and Ntchindi Gondwe as the Brands Director.